erika1998
Do³±czy³: 02 Lis 2024
Posty: 1
|
 Wys³any: Sob Lis 02, 2024 09:40 Temat postu: Interview | Let’s talk email deliverability with a |
 |
|
In terms of filtering, the goal of B2B email service administrators is different. It is to protect the integrity of the internal network, to preserve employee productivity… in short, to define the only types of emails they can receive. The filtering is logically stronger and more targeted than in B2C.
For several years, corporate messaging has been increasingly outsourced to services such as Google G Suite or Office365. A default filtering – but customizable in each client company – imposes very strong rules that particularly target any type of mass email campaign.
Faced with these challenges, even stricter hygiene of your database remains the first condition to ensure your deliverability in B2B .
replay web-seminar e-mail deliverability
How to recover from a bad sender reputation?
Your campaigns must social media marketing service continue but with the best possible quality to avoid any dissatisfaction of the recipients. It is also necessary to limit the pressure that your mailings impose on them.
The important thing is then to maintain this level of sending quality and… to remain patient. We know that a sender reputation can take, at Microsoft for example, several months of sending – without incidents – before rebuilding itself.
Any advice for managing busy periods like back to school, sales, Christmas, etc.?
Don't wait until the last minute! Prepare for these high-risk periods for your sender reputation throughout the year! You must maintain the link with your contacts through regular communication.
When back to school, sales, and end-of-year celebrations arrive, control the increase in your marketing pressure as closely as possible. Even more particularly during these periods, focus first on your most engaged contacts . Avoid at all costs giving in to the temptation of using contact files whose quality you do not control. Pay particular attention to the quality of the content of your messages, which must stand out from the crowd.
Finally, ask your contacts what they want to receive, how often… and above all, respect their choices.
The Dolist deliverability pack is celebrating its 8th anniversary, are there any new features?
We have indeed further pushed the standardization of the domain name used for your shipments from our Dolist-V8 platform.
With this latest development, the reverse DNS of the dedicated IP address (the name that identifies it on the Network) of the sending server has been made customizable . It can now use the same domain as the sender address of your messages.
Thus, from the first exchange between the sending server and the receiving server, your shipments are clearly identified .
Yet another way to legitimize your communications at a technical level with messaging services.
_________________
social media marketing service |
|
POMOC
Szukaj
U¿ytkownicy
Grupy
Rejestracja
Profil
Zaloguj siê, by sprawdziæ wiadomo¶ci
Zaloguj
