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Do³±czy³: 02 Lis 2024
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 Wys³any: Sob Lis 02, 2024 09:27 Temat postu: What are retargeting and remarketing and what is the differe |
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Being remembered by users who have shown interest in what our company produces is considered a fundamental strategy today. Retargeting and remarketing are very important in digital strategies in recent times because they allow to increase sales exponentially and no high-level company should do without them.
This is why those who sell and offer online services such as web agencies and web marketing agencies give great importance to remarketing and retargeting strategies.
But before analyzing these two strategies wordpress web design agency specifically, let's start by defining the implementation methods and the proposed objectives.
Therefore, as we all know, marketing is defined as a set of activities aimed at marketing goods and services placed on the market in order to maximize profits.
Remarketing and retargeting two strategies for the same objective but with some differences
By target, on the other hand, we refer to the target, or the type of audience that the company intends to reach.
The choice of the target is essential for any company that wants to establish itself online. It must be made up of users who have interests and needs inherent in what is offered.
In short, the target is more easily identified with the consumer, who, therefore, generates profits with their purchases.
This explains why there is often confusion between the terms retargeting and remarketing: they are actions aimed at achieving the same objective.
Yes, because the ultimate goal of any remarketing or retargeting campaign is to reach a large group of users who have already shown interest in the products in some way, for example by viewing a page or video (retargeting) or by purchasing products. previously or services offered by the company (remarketing).
Ultimately, in both cases the goal is to significantly improve the conversion rate.
Let’s discuss the difference between retargeting and remarketing before we get into the details.
What is the difference between retargeting and remarketing? In retargeting, we try to recapture the user who visited our website or Facebook page or a video, or who put an item in the cart or stopped in the payment process. For this, different retargeting techniques are used that we will see later.
In remarketing, on the other hand, we will stimulate one of our clients, for example through email marketing or by inserting the mailing list into Facebook ads to create an audience. Oh yes, that is also remarketing.
Retargeting: how to filter your target
For retargeting, the use of cookies is essential.
Thanks to them, in fact, the actions of users who visit the site are recorded and constitute the starting point for building specific advertising messages, which will then be presented to the same visitors during subsequent navigations (also on other sites).
It is possible to filter your target, both by the type of product they have seen or focused on, and even by the path that users follow to access the site (search engines, social networks, etc.)
For example, for those who do affiliate marketing for certain networks or for the simpler Amazon affiliate program, this is essential. Being able to send ads to those who have already seen a landing page three times is undoubtedly a winning option that increases the conversion rate, since the potential customer is surely thinking about making the purchase.
But, in addition to the one that takes into account the actions carried out on a site, there is another type of retargeting, aimed at grouping potential customers who show interest in social networks. With Facebook ads it is possible to do targeted and really effective retargeting if it is carried out by professionals in the sector, and even later it will be possible to build a similar audience through lookalikes, but be careful, the similar audience is not an attractive audience!
Therefore, when retargeting, it will be essential to know the actions that users perform on the site or on a certain social page.
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